Jordan 3 Retro White Cement Reimagined

Jordan 3 Retro White Cement Reimagined (2023)

The Air Jordan 3 "White Cement Reimagined" honors the 35th anniversary of one of basketball's most iconic silhouettes. Originally designed by Tinker Hatfield and debuted in 1988, the Jordan 3 was the first signature shoe to feature a visible Air unit, the Jumpman logo, and the now-legendary elephant print. This 2023 release is part of Jordan Brand's "Reimagined" series — the same concept applied to the Air Jordan 1 "Lost & Found" — built to true OG '88 specs rather than a standard retro.

The upper is constructed from premium white leather with perforated sections and elephant print overlays at the toe and heel, updated with thinner lines to match the original 1988 aesthetic. The heel counter carries "Nike Air" branding in place of the Jumpman — a detail purists have long favored — while Fire Red accents appear on the tongue, eyelets, and outsole lettering. Intentionally pre-yellowed midsoles and a sail-tinted heel tab complete the vintage look, giving the shoe the feel of a deadstock pair pulled from an '88 archive.

The colorway — officially "Summit White/Fire Red/Black/Cement Grey" — has been retroed multiple times since its original 1994 re-release, with subsequent drops in 2003, 2011, 2013, and 2018. The Reimagined edition, released March 11, 2023, adds OG-faithful construction and special vintage packaging, including a retro pamphlet, to the lineage.

Details

• Style Code: DN3707-100
• Colorway: Summit White / Fire Red / Black / Cement Grey
• Release Date: March 11, 2023
• Original Retail: $210
• Designer: Tinker Hatfield (original 1988 design)
• Key Features: "Nike Air" heel counter, updated elephant print overlays, pre-yellowed midsole, Fire Red accents, OG vintage packaging
• Part of Jordan Brand's "Reimagined" series