Jordan 3 Retro Seoul 2.0

Jordan 3 Retro Seoul 2.0 (IB1482-100) – White / Sport Royal / Challenge Red

The Air Jordan 3 Retro Seoul 2.0 is a 2025 sequel to the ultra-limited 2018 release that was originally tied to the 30th anniversary of the 1988 Seoul Summer Olympics. Jordan Brand returned to the concept with a wider release while honoring the same cultural roots — South Korean heritage, the Taegukgi flag's color palette, and the city's streetwear identity.

The upper is built on white tumbled leather with grey elephant print overlays at the forefoot and heel — a hallmark detail of the AJ3 silhouette, first designed by Tinker Hatfield and introduced in 1988. The 2.0 version adds distinguishing updates: a quilted Sport Royal textile collar, a Challenge Red interior lining, an aged cream midsole, and reversed tongue embroidery — a Jumpman logo on the right and the Korean flag on the left. A visible Air-sole unit is housed in the heel. The AJ3 was also the first Jordan model to feature the Jumpman logo, making this colorway a layered piece of brand history.

Details

• Style Code: IB1482-100
• Colorway: White / Black / Sport Royal / Challenge Red / Pale Vanilla / College Grey
• Upper: Tumbled leather with elephant print suede overlays
• Collar: Quilted Sport Royal textile
• Lining: Challenge Red
• Midsole: Aged cream polyurethane with visible heel Air unit
• Tongue: Reversed embroidery — Jumpman (right) / Korean flag (left)
• Designer: Tinker Hatfield
• Release Date: May 15, 2025
• Retail Price: $200